Analytics
Attribution Models for Complex B2B Sales Cycles
Moving beyond first-touch and last-touch. How to implement algorithmic attribution for high-ticket SaaS.
Mar 12, 2024
6 min read
Ideas for SaaS growth
Analytical rigour applied to marketing. We share technical teardowns, growth experiments, and strategic insights for B2B software companies.
Technical Teardown
Deconstructing the Viral Loop of PLG Giants
An engineering perspective on how top product-led growth companies structure their referral mechanisms for exponential acquisition.
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Experiments
The Impact of Latency on Conversion Rates
A statistical analysis of 100 landing pages, demonstrating the precise revenue cost of a 100ms delay in page load time.
Mar 05, 2024
8 min read
Strategy
Positioning as an Engineering Discipline
Why your go-to-market message should be built, tested, and iterated like a software product, not a creative campaign.
Feb 28, 2024
5 min read
The Rigour Report
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